What kind of media institution might distribute your media product and why?
The pefect institution to distrube our media product would be Warner brothers. There are many reasons why this studio would be chosen over others. Warner bros have a history of distrbuting large and successful horror/independant films. Some of these include "The Shining" which is a world wide, well known horror film, and has produced other books turned films such as harry potter.
Due to Warner Brothers being so well known worlwide, they have large marketing stratergies and a wide section of subsidery arms that are used to increase the popularity films in which synergy is used. The studio also has options for advertising for the film on posters and bilboards (old media) or using high levels of technology to produce indepth trailers or websites. (new media) due to the high profit and good cash flow of their business. This Would be the best technique for advertising this film since its an arthouse film, otherwise it could have trouble attracting audiances.
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